Build Your Dream Quilt Business with

 

Enrollment opens Spring 2022

Step By Step Instruction

Everything you need from laying your foundation, to creating your products, to growing your audience, and scaling is broken down step-by-step.

Customizable Tools

Everything in PatchWork can be customized to suit YOU-- your goals, preferences, and talents. 

Phenomenal Support

We are here to support you to make your dreams a reality. From our fabulous customer service, to the private Facebook community, to our weekly Q&A calls, we've got you covered!

What You're Getting Inside Patchwork

PatchWork is a robust training and coaching program that walks you through starting, growing, and scaling your quilt design or teaching business.

Module 1:
Your Foundation

In this module, we'll make sure you have a firm foundation in your business. You'll create a vision for the business you want to build based on your financial, lifestyle, and creative goals. You'll clarify your revenue streams, and get very concrete on exactly what you will focus on first.

Module 2:
Your Products

You'll choose the products you want to offer and learn the step by step process for creating a number of different products, including print and PDF patterns, in person programs & workshops, online workshops, getting a book published, among others.

Module 3:
Your Brand

You will define your business's brand identity. You'll identify and clarify your niche, learn about copyrighting and trademarking, how to create a simple website that does everything you need it to, as well as what graphics you'll need and how to create them yourself or outsource them.

Module 4:
Your Audience

This is a powerful module. You'll learn exactly what you need to start and grow your email list. You'll learn the strategy I used to grow my email list from zero to thousands. 

Module 5:
Your Marketing

You'll learn how to nurture your audience so they are eager to hear from and buy from you. You'll learn how to position and market your products in an elegant and authentic way. You'll learn how to execute an effective product launch.

Module 6:
Your Growth

Once you have the previous elements in place, it is time to automate and delegate as much in the business as possible. You'll learn how to get a lot of your day-to-day tasks off your plate so you can focus on what matters most and what most lights you up. You'll learn how to automate and scale your email list growth and sales! This is a fun and extremely powerful module.

You can do this.

  • Quilting is a 4 billion dollar a year industry. There is so much opportunity and so much room for growth.

  • You can build your business in whatever spare time you have available. You can build it little by little, brick by brick. 

  • You do not need to invest tens of thousands of dollars to get your business off the ground. You can absolutely get started on a shoe string budget, and scale from there.

"When I signed up for Patchwork, my primary goal was to answer the question, ‘Can I actually make a living with quilting as my business?’ and then ‘How?’ I knew it's what I wanted, but couldn't flesh it out enough to even convince myself it wasn't a crazy idea. PatchWork helped me and my husband evaluate the HOW and make the decision to put things in motion. Now I'm getting ready to launch my own teaching business!"

Katie Berkery Lewis
Textured Carolina - South Carolina USA

"I wish PatchWork had been around when I first started my quilty career. It would have saved me a lot of time figuring out how to get started! I've only been in PatchWork for a few months and it has already more than paid for itself! "

Bobbie Gentili
the geeky bobbin - Toronto, Canada

"Great business coaching -- you can recoup the cost very quickly if you take the lessons seriously and implement the tools. "

Carole Lyles Shaw
Modern Quilter Media LLC - Florida, USA

"I now have a clear plan for launching an online creative business."

Laura Dalling
ReSerge Linens - Halifax, Canada

"PatchWork has given me the confidence to go forward with a business in the quilting world. This is something that I kind of had thought about, but had no idea where to start, and at my age did not want to try and figure it out all on my own. Going though the program and working with Shannon has been amazing. Now, I am currently working on starting up my business, with confidence and most importantly know how."

Rhonda Lynch
Sew Simple Quilting Studio - Texas, USA

"PatchWork is a concise, thoughtful map for a contemporary craft business! Incredibly helpful and beneficial."

Jacqueline Peery
London, UK

"Because of Patchwork, I was inspired to jump in with both feet! I did a 180 with my business, from making quilts to designing patterns and teaching virtually and in person. Despite the pandemic, I’ve triple my income and expanded my business to include an assistant and part time babysitter in 8 months! I’ve recently discovered my niche and I am so excited to expand on it and dive deep. With the information and skills I developed in Patchwork, I see a profitable future for my business that could help support my family and allow my husband to do a job he loves after the Army."

Tori McElwain
The Quilt Patch by Tori - Arizona, USA

"Patchwork worked for me. It gave me the foundation and confidence to start off my business. I now have an online shop, a blog, and offer workshops. Patchwork also gave me a network of talented people in similar situations which helps with questions and queries to navigate through challenges."

Janelle Schwartz
Dotty & Grace - Dubai, UAE

Your Teacher: Shannon Brinkley 

Shannon Brinkley is a quilt and fabric designer, an international speaker and teacher, author of the book Scrappy Bits Applique, and founder of the online quilt guild, Meander. 

She's appeared multiple times on PBS, taught and spoken at hundreds of quilting events around North America, and her teachings about color, creativity, and quilting reach tens of thousands of quilters from all around the world. 

A few of the platforms Shannon has appeared on or been featured by:

PatchWork Members Only Facebook Group

By joining PatchWork, you'll also get access to a really special community.

Connect with your fellow Quilt Designers and Teachers. This community is an incredible place to bounce ideas off of one another, ask for feedback or suggestions, recieve encouragement, and collaborate.

This is a safe and non-competative space. We believe a rising tide lifts all boats, and we are all here to support one another and cheer eachother on!

"Patchwork was and continues to be a great experience. I received so much more than instruction from Shannon. A great wealth of knowledge shared freely as well as a community to continue to grow with. It is an experience that never ends! "

Kim Mastromartino
Line Design - Toronto, Canada

There's Plenty of Room for You

This is a huge and growing industry. There is plenty of room for you and your talents. You will bring certain things to the table that no one else can-- we need your unique perspective and strengths.

Here's Exactly What You'll Get

Want all the nitty-gritty? Here is exactly what we're covering! Click on each module for all the details.

This is the phase that most business owners try to rush through and skip over. However, it is SO important to get clear on your goals and figure out a plan for how to achieve them. You wouldn't start a roadtrip without a map, and you shouldn't start or continue in your business without a solid plan of action!

  • You will create your vision for your company, defining your lifestyle, financial, and creative goals. 
  • Following our concrete process, you'll choose the revenue streams that will help you achieve your goals.
  • You'll follow our process to lay out a crystal-clear plan for how you will move forward and what you will focus on first.

Once you have your foundation laid and you know where you are going, it's time to create or finalize your product suite. 

You'll learn:

  • How to create a streamlined and profitable product suite that can be scaled in the future.
  • The exact steps for creating the most profitable products for quilt designers & teachers including:
    • printed quilt or sewing patterns
    • digital (PDF) quilt or sewing patterns
    • in-person programs, lectures, and trunk shows
    • in-person workshops
    • online workshops
    • a block of the month program
    • book or ebook
  • How to teach and sell someone else's Intellectual Property (patterns, techniques, etc)
  • How to make money as an affiliate for other companies and programs

Once you've established your foundation and planned out your products, you'll need to think through your business's brand.

  • You'll define your brand values and how you want your brand to look and feel. 
  • You'll learn about copyrighting and trademarking requirements
  • You'll learn what graphic elements you need to have (logo, etc) and how to either create them yourself or outsource this
  • You'll learn how to create or update your website to include the most critical elements
  • Equally as important as what to include, you'll learn what NOT to include, and the biggest mistakes most people make with their websites that lose them thousands of dollars. 
  • You'll add your products to your website and plan out a clear customer journey

This may sound complex, but I break everything down step by step and make it SUPER simple! You can DIY it all yourself or outsource it to a graphic designer, I'll walk you through both options. This is a really fun and creative part of the whole process, and I promise it can be much easier that you think!

Having and growing an email list of engaged subscribers that are eager to hear from and buy from you is the MOST important asset (other than your creative brain) in your business. In this module, you'll learn exactly how to start and grow your own. 

You'll learn:

  • How to get started with an email list, if you don't have one yet, and the key things you'll need in place.
  • You'll learn exactly how to set things up so people are eager and excited to sign up for your list. 
  • You'll learn all my strategies for how to grow that email list, even if you're starting at zero! 
  • You'll learn how I grew my email list from zero, then to hundreds, then to thousands.
  • You'll learn how to nurture your audience so they can't wait to open your emails!
  • You'll learn what kind of content you should share for free and what you should charge for.
  • You'll put a system in place that puts your list growth on autopilot, so once it is set up, all you have to do is check in on it.

Imagine having a list of hundreds or thousands or people who are eager to hear from and buy from you. That is exactly what you'll learn how to put in place. This will be the number one thing that moves the needle most in your business.

Once you have your products and audience in place, you'll need to figure out how you will market those products to your audience. And don't worry, marketing doesn't have to feel awkward or sales-y. It can instead be an extention of your brand and creativity. It can be fun, playful, elegant, and authentic.

You'll learn:

  • How to create a clear and powerful marketing strategy
  • How to communicate with your audience in a caring, authentic way, rather than like a used-car salesman or an awkward robot.
  • I'll share about the promotions that worked well for me and those that didn't and why
  • How to execute an effective product launch, no matter what you're selling
  • How to plan out a "customer journey" so your customers can learn about and go through your whole product suite.

 

I used to be terrified of marketing. I felt awkward and guilty for trying to sell my products. However, I quickly learned how to make my products so valuable, fun, and helpful, that I knew they could improve my customers lives. It then became my responsibility to do everything I could to get my products in front of as many people as possible so I could help as many people as possible. This module will help you change your relationship with marketing, so it becomes fun, effortless, and just a way to offer value, inspiration, and help to your customers.

This is the fun part! Once you have the groundwork laid: you have your foundation and goals all defined, you've created your products, started growing an audience, and learned how to market those products to your audience, it is time to SCALE!!

You'll learn:

  • How to put your email list growth on autopilot
  • The exact steps I took to grow my email list to tens of thousands
    • How I automated my list to increase by one thousand new subscribers every month
    • How we've now scaled that to grow by one thousand new subscribers every week!
  • How to create marketing funnels so your sales are on autopilot and you can make money while you sleep
  • How to automate as much of your business as possible using really simple online tools
  • How to start delegating and getting tasks off your plate, even with a small budget

This is the most fun part. The groundwork can take some time to lay, but once it is established, you can grow quickly!! Maybe you already have some of the previous elements in your business, like some patterns, a website, and an email list (however small), this module is going to be SO extremely powerful and life changing.

None of this is fluff or exaggeration. It also isn't magic. It takes time and trial and error to set up these funnels and systems, but once they are in place, your growth potential is limitless. 

This is what most business owners are missing and why their growth is so painstakingly slow, but it does not have to be that way! You can take advantage of the modern marketing strategies you'll learn in PatchWork and be leaps and bounds ahead of the rest.

This 8 week program is a mixture of live coaching calls with Shannon, pre-recorded classes, and live Q&A sessions.

If you can't attend one (or all) of the live sessions, you'll be able to watch the recording.

Once you join, you will have access to all of the incredible content, and can dive right in! We have monthly coaching calls with Shannon where you can get mentoring, coaching, and feedback. We also have weekly Q&A sessions where you can ask any question that pops up!

You'll have lifetime access to all the recordings, so you can take your time and go through the program at whatever pace works for you.

Be the First to Hear When PatchWork Opens

Interested in learning how to start or grow your quilt business? I made PatchWork just for you! Enrollment is currently closed, but drop in your name and email and we'll let you know as soon as it reopens!

PatchWork Waitlist

Be the first to hear about free trainings as well as when PatchWork reopens!

"PatchWork has given me the confidence to go forward with a business in the quilting world. This is something that I kind of had thought about, but had no idea where to start, and at my age did not want to try and figure it out all on my own. Going though the program and working with Shannon has been amazing. Now, I am currently working on starting up my business, with confidence and most importantly know how."

Rhonda Lynch
Sew Simple Quilting Studio - Texas, USA

30 Day Money Back Guarantee 

SO THERE IS NO RISK TO JOIN!

If you are not 100% happy with PatchWork, just let us know within 30 days of purchase, and we will happily refund your money. We just ask that you give the program a fair chance, which means: watch the trainings and do the exercises. 

If you ask for a refund, we'll ask that you turn in your completed workbooks to show you've given the program a fair chance. So as long as you're commited to watching the videos and doing the exercises, there is no risk to join.

"I wish PatchWork had been around when I first started my quilty career. It would have saved me a lot of time figuring out how to get started! I've only been in PatchWork for a few months and it has already more than paid for itself! "

Bobbie Gentili
the geeky bobbin - Toronto, Canada

"I got my first signed contract and payment for my class today! Four more booked, and four pending. I'm loving this!"

Lois Mease
River Lawn Quilting - PA, USA

"Patchwork worked for me. It gave me the foundation and confidence to start off my business. I now have an online shop, a blog, and offer workshops. Patchwork also gave me a network of talented people in similar situations which helps with questions and queries to navigate through challenges."

Janelle Schwartz
Dotty & Grace - Dubai, UAE

"I completely shifted my business from custom quilts to pattern design and teaching. I have tripled my business in 3 months and hired an in-home sitter for 2 days a week and a virtual assistant to help me keep up with my growing audience! I’m teaching in person and online, and I even have my first guild presentation! You really helped me give my business a foundation to grow on and a direction to grow!"

Tori McElwain
The Quilt Patch by Tori - Arizona, USA

"I've wanted to start my own business in the quilting industry for years, but never knew quite how to get started. Shannon taught me everything I need to know, and gave me the incentive and motivation to get my business started. I was able to find my niche, get all the necessary information I needed to start my own business like creating a logo, what to put and not put on your website, how to create videos and teach and sell online, how to create an online following, and so much more. I really appreciate that everything is taught in one place. I’m sure I could have found all the information I learned after reading hundreds of books, doing thousands of Google searches, and spending countless hours watching YouTube videos. Instead of wasting all that time I learned everything I needed to know in 8 weeks with Shannon and her PatchWork program. It has opened my eyes to all that I could do. "

Kathy Tyson
Katherine’s Kreationz - Wisconsin, USA

"Patchwork is a wonderful place to grow and establish a quilting business. Patchwork has a wonderful support system in place to guide you every step of the way."

Vicky Cowart

"Wow. This is a powerful class. So much information to help you get your business from wherever you are now to a higher point. Shannon is very positive and upbeat, genuine, supportive and empowering. There will be students in all stages of their business, so don't feel like you are the "only one" no matter what. The resources provided are incredible, with detailed steps of how to get that done. Probably the biggest take-away from the class overall is feeling empowered and totally capable of doing this."

Terrie Kremer

"PatchWork helped me to restructure my whole business idea and create it so it suits me and my strengths. You have to put the work in which won't always be an easy road, but with this course you have all the tools you need."

Susanne Kurz

"Patchwork provides a nuts and bolts approach to starting a creative business in the quilting industry with plenty of flexibility to accommodate individual goals and capabilities. The PatchWork experience gave me a positive can-do feeling about moving forward. Fear of the unknown was relieved. Just focusing on the quilting industry as a business was very powerful, getting my head into the mindset even though I'm still working at a full time job."

Dawn Spero

"It's amazing not only educational, but motivational, inspirational, and the support and courage will really help move you forward in your dream. I have made more forward momentum in my business in the last 8 weeks than I have ever."

Sara Thirwell

"PatchWork helped me to plan my marketing strategically with specific goals in place and coming up with ways to monetise more effectively things I was already doing. The highlight for me has been the fact that everything has been specific to a quilting based business, this is what sets it apart from other marketing courses I've done. It makes a big difference."

Jane Galley

Join the Waitlist

Be the first to hear when PatchWork reopens, and take part in our free business training!

Still have questions?

Simply shoot us an email, we're more than happy to help! [email protected] 

Close

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.