This is the phase that most business owners try to rush through and skip over. However, it is SO important to get clear on your goals and figure out a plan for how to achieve them. You wouldn't start a roadtrip without a map, and you shouldn't start or continue in your business without a solid plan of action!

• You will create your vision for your company, defining your lifestyle, financial, and creative goals. 
• Following our concrete process, you'll choose the revenue streams that will help you achieve your goals.
• You'll follow our process to lay out a crystal-clear plan for how you will move forward and what you will focus on first.

Once you have your foundation laid and you know where you are going, it's time to create or finalize your product suite. 

You'll learn:

• How to create a streamlined and profitable product suite that can be scaled in the future.
• The exact steps for creating the most profitable products for quilt designers & teachers including:
  • printed quilt or sewing patterns
  • digital (PDF) quilt or sewing patterns
  • in-person programs, lectures, and trunk shows
  • in-person workshops
  • online workshops
  • a block of the month program
  • book or ebook
• How to teach and sell someone else's Intellectual Property (patterns, techniques, etc)
• How to make money as an affiliate for other companies and programs

Once you've established your foundation and planned out your products, you'll need to think through your business's brand.

• You'll define your brand values and how you want your brand to look and feel. 
• You'll learn about copyrighting and trademarking requirements
• You'll learn what graphic elements you need to have (logo, etc) and how to either create them yourself or outsource this
• You'll learn how to create or update your website to include the most critical elements
• Equally as important as what to include, you'll learn what NOT to include, and the biggest mistakes most people make with their websites that lose them thousands of dollars. 
• You'll add your products to your website and plan out a clear customer journey

This may sound complex, but I break everything down step by step and make it SUPER simple! You can DIY it all yourself or outsource it to a graphic designer, I'll walk you through both options. This is a really fun and creative part of the whole process, and I promise it can be much easier that you think!

Having and growing an email list of engaged subscribers that are eager to hear from and buy from you is the MOST important asset (other than your creative brain) in your business. In this module, you'll learn exactly how to start and grow your own. 

You'll learn:

• How to get started with an email list, if you don't have one yet, and the key things you'll need in place.
• You'll learn exactly how to set things up so people are eager and excited to sign up for your list. 
• You'll learn all my strategies for how to grow that email list, even if you're starting at zero! 
• You'll learn how I grew my email list from zero, then to hundreds, then to thousands.
• You'll learn how to nurture your audience so they can't wait to open your emails!
• You'll learn what kind of content you should share for free and what you should charge for.
• You'll put a system in place that puts your list growth on autopilot, so once it is set up, all you have to do is check in on it.

Imagine having a list of hundreds or thousands or people who are eager to hear from and buy from you. That is exactly what you'll learn how to put in place. This will be the number one thing that moves the needle most in your business.

Once you have your products and audience in place, you'll need to figure out how you will market those products to your audience. And don't worry, marketing doesn't have to feel awkward or sales-y. It can instead be an extention of your brand and creativity. It can be fun, playful, elegant, and authentic.

You'll learn:

• How to create a clear and powerful marketing strategy
• How to communicate with your audience in a caring, authentic way, rather than like a used-car salesman or an awkward robot.
• I'll share about the promotions that worked well for me and those that didn't and why
• How to execute an effective product launch, no matter what you're selling
• How to plan out a "customer journey" so your customers can learn about and go through your whole product suite.

I used to be terrified of marketing. I felt awkward and guilty for trying to sell my products. However, I quickly learned how to make my products so valuable, fun, and helpful, that I knew they could improve my customers lives. It then became my responsibility to do everything I could to get my products in front of as many people as possible so I could help as many people as possible. This module will help you change your relationship with marketing, so it becomes fun, effortless, and just a way to offer value, inspiration, and help to your customers.

This is the fun part! Once you have the groundwork laid: you have your foundation and goals all defined, you've created your products, started growing an audience, and learned how to market those products to your audience, it is time to SCALE!!

You'll learn:

• How to put your email list growth on autopilot
• The exact steps I took to grow my email list to tens of thousands
  • How I automated my list to increase by one thousand new subscribers every month
  • How we've now scaled that to grow by one thousand new subscribers every week!
• How to create marketing funnels so your sales are on autopilot and you can make money while you sleep
• How to automate as much of your business as possible using really simple online tools
• How to start delegating and getting tasks off your plate, even with a small budget

This is the most fun part. The groundwork can take some time to lay, but once it is established, you can grow quickly!! Maybe you already have some of the previous elements in your business, like some patterns, a website, and an email list (however small), this module is going to be SO extremely powerful and life changing.

None of this is fluff or exaggeration. It also isn't magic. It takes time and trial and error to set up these funnels and systems, but once they are in place, your growth potential is limitless. 

This is what most business owners are missing and why their growth is so painstakingly slow, but it does not have to be that way! You can take advantage of the modern marketing strategies you'll learn in PatchWork and be leaps and bounds ahead of the rest.

PatchWork is an 8 week program. Each week we'll release 1 module and there are 2 Implementation weeks where you can catch up and start to implement what you're learning.

The program is a mixture of live classes with Shannon, pre-recorded classes, and live Q&A sessions.

If you can't attend one (or all) of the live classes or Q&A sessions, you'll be able to watch the recording.

You'll have lifetime access to all the recordings, so you can take your time and go through the program at whatever pace works for you!

Depending on our class size, we'll likely offer each live class at a few different times, to accommodate different schedules and time zones.

PatchWork will officially start on the week of May 11th, 2020.